Advertisements must be legal and not be misleading or deceptive.
Advertisements must not gratuitously offend.
Advertisements should be suitable for the target audience of the program or content.
The ABC must maintain editorial control over all its editorial content.
Entering into advertising or sponsorship arrangements must not affect decisions about editorial content.
The nature of any commercial relationship must be transparent and clear to the audience or reader.
Advertising and sponsorship should not give the impression of ABC endorsement.
Advertising must be clearly distinguished from editorial content.
The ABC name, logo or trademark should not be used by commercial advertisers or sponsors except in joint promotions or activities and as approved under the relevant corporate policy on brand and identity and logo use.
No advertising or sponsorship arrangements may be entered into that are likely to adversely affect the independence, impartiality and integrity of the ABC.
No advertising or sponsorship will be entered into that could lead to a perception that the ABC supports any political or religious body, organisation or lobby group.
Advertisements or sponsorship must not be accepted in the following categories: gambling, tobacco products, firearms and fire arm clubs, escort agencies, adult products and pornography.
Advertisements or sponsorship must not be accepted for pay per minute/pay per call services.
Advertisements and sponsorship messages that promote or comment on controversial matters will not be accepted.
Advertising of alcohol or sponsorship by alcohol brands requires close consideration both in terms of adherence to local laws, target audience of the publication, style of the advertisement and cultural sensitivity.
Any advertising by and for governments and government agencies must be handled carefully to ensure the ABC’s impartiality is protected. Advertisements may be accepted if they are non-political and non-partisan in character. Advertisements and sponsorship messages that promote or comment on matters of political, religious or socially controversial matters will not be accepted.