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- Be clear on the value you’re offering your audience and make sure they can walk away with something after watching the video – either they’re entertained, informed, inspired or have felt something (a lot of the times, it's a combination of any of these things).
- Remember the importance of having a hook, so that you capture the attention of your audience within the first few seconds (this can be through text on screen, visual on screen, audio, or all three).
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