- The new apple has different hues of red, pink and white flesh
- It has been developed by crossing a crabapple with a traditional eating apple to create a sweeter fruit
- The apple will initially be hard to come by and expensive but should, in time, be competitive with other apples
"Every apple is unique, a bit like a snowflake,"he said.
"It's all just standard crossing, which means you take the pollen of one apple … and you pollinate the flowers on a different tree, and you do that in a very manual way using bees,"he said.
"Consumers buy with their eyes and then repeat purchase happens because they have a good taste and texture experience."
"We're always aiming for them but no, they [bananas] are still number one. I think we're not far away from them [and] it does vary from year to year,"he said.