"Eighty-one per cent of consumers are buying a product that they believe is Australian-owned but it's actually foreign-owned,"he said.
- Australian Made, where the product has undergone its last substantial transformation in Australia;
- Australian Grown, where all of the product's significant ingredients have been grown in Australia and all or nearly all of the processing has been carried out in Australia; and
- Australian Grown & Owned, where businesses can choose to include "& owned" with the relevant country-of-origin claim for their products.
"Two-thirds of consumers say that they would actively support more 100 per cent Australian-owned businesses if that information was readily available,"he said.
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