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Supermarket worker stands in front of the lettuce section.

A supermarket aisle with shelves of rice being advertised as half-price.

A woman standing in front of apple trees

"He who holds the data holds the power ... that inequity had to be looked at."

A woman in a black blazer and name badge that says "Amanda" talks off camera

"Otherwise our very smart and pretty astute supermarkets will just walk around us, as they have done in the past,"
Mr Bennett said.
man standing in front of rotational dairy

"Coles and its suppliers have faced significant increases in costs like electricity, rent, insurances, wages, transport, and other costs essential for running a supermarket,"
they said.

a man next to a tree on a farm

"I notice the chain stores have grown their profitability ... we are receiving less money for our product then we got five or 10 years ago so I just don't know how that works."

Stories from farms and country towns across Australia, delivered each Friday.
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