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A single rose in bloom against a background of rosebushes in a greenhouse.

"It's just madness with getting the flowers graded and packed up and sent out to the florists."

A young by sits on a table surrounded by roses wearing a t-shirt emblazoned with the words "Locally Grown".

"When national order gatherers use suburb specific information in their online digital marketing, it may mislead a consumer into thinking they are dealing with a small local business."

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