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A bowl of bright green powder.

A woman with long black hair holds a green drink

A green cup and a whisk.

A man checks green tea plants and a shade cloth overhead.

A man in a green field.

"Rushing it isn't an option."

A woman and man wearing red aprons and holdng a green matcha drink.

"Mixing it, rotating the bowl — it's like meditation."

A line of brown puff cakes with green filling.

Two green drinks in plastic cups and straws.

"This latte grade is the driver of the shortage as those are the grades that have been popularised in social media to be had with milk or milk alternatives,"
he said.
A green drink held by a woman with pink socks.

A man carrying a big grey bag in a tea field.

"Matcha has been growing in popularity for some time and production has steadily increased each year,"
she said.

A man under a shadecloth in a green tea field.

"There's limited land in Japan, so I'm concerned that quality might drop if farmers are overwhelmed,"
she said.

Posted , updated