"Loyalty programs generally have evolved from being merely rewards-based marketing tactics to being 'sophisticated data, marketing and customer engagement powerhouses.'"
"This is equivalent to a discount of 0.5c for every $1 spent."
- The monetary value of points and other benefits by the member
- The monetary value of points and other benefits by the member
- The amount the customer has over the period
"This may include increasing the frequency of their supermarket purchases to earn additional points, or becoming less likely to shop at competing retailers."
- Member-only pricing
- Reduced price transparency via increasing "bonus point offers"
- Restriction of convenience and non-monetary benefits to members
- Loyalty program offers "replacing more generally available offers"
- Collecting data which could lead to "consumer lock-in"
- Increasingly using customer data for personalisation
- Expanding loyalty programs "which may increase customer stickiness"