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CCTV footage of a store alight

A draw filled with cigarettes in plain packaging.

"We're investing more money in enforcement and compliance because we recognise there's a problem here and we need to collect more of this excise because we've got a problem in people avoiding it."

Medium-close-up shot of a man wearing a black jacket and blue checked shirt standing in front of a shop window.

University of Sydney associate professor Becky Freeman in a close-up looking worried

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