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A composite image of two women, one Liah Yoo

A woman appears in several TikTok videos

"So we spent, almost $US40,000 ($63,500) — all our cash that we had for the business — then the 25 per cent went away, so now we're stuck with all this extra merchandise."

A woman speaks to camera

"I'm not sure how long K-beauty can be positioned to be that affordable price point now with this new tariff and trade policy."

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"It's always going to be in the back of my mind — always wondering, what's going to happen tomorrow?"
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