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A child bites into a purple bravo apple, under a tree.

Purple apples on a tree.

"So it's expensive if you look at the apple category, but by itself it's not really."

"Well that's fine, but we can't grow them cheap. If you are, you're not going to be growing them for too long."
A dark purple apple on a tree.

"But I see it as an opportunity for Australia to actually regenerate its export capacity."
A woman sits in an orchard looking off camera smiling

A woman wearing glasses looks at the camera smiling

A man stands in an apple packing shed looking off camera

A box of freshly picked apples.

"So whilst we've got apples like Pink Lady and now Bravo coming onto the market, we really need very high premiums to make it successful for the orchardists."

Dark purple apples on a shelf

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