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A man in hi-vi vest holding a box of cucumbers outside a warehouse

A young man in a kitchen holds up a plastic cup full of cucumber mush.

"Particularly at Gen Z age, and … probably partly due to the viral TikTok cucumber salads,"
Ms Piggot said.

Individually wrapped cucumbers with price stickers on a grocery shelf

"It was an organic trend and I think people were just really excited about the prospect of a new recipe that they haven't tried."

Pia Piggot

Cucumber slices next to a knife, spring onions, soy sauce bottles, a bowl on a chopping board

"Whether that demand is being spurred by an influential video on social media, that's another thing altogether."

Packages of baby cucumbers on a shelf

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